Many people have a lot of questions about the different colors and karats of gold. There are so many options which can make it confusing and a little overwhelming. So let me make it simple by telling you about the basics behind alloys. 24 karat gold is 100% pure gold which is a rich, yellow color and far too soft to hold up to the everyday wear of a wedding band. So how do we make rings that we can wear? Alloys!